Above is a snap shot of the "Searching For West" film. The film features Mark Seacat who was followed throughout his 2011 elk hunt. The people behind this production set out to do something unlike anything in the industry, and they accomplished it. The film exposes the desires and trials of a hunter as he travels through the mountains and through life. All in a way that captures the truth and beauty of nature.
Among the many unique things about this film is the way it advertises. It is no doubt that companies sponsored this film as an avenue to market products. But rather than over exposing the products in the common fashion with cheesy tag lines or product puffery, the film merely tells a story. The gear that the featured hunter uses is shown, but never spoken about. This form of marketing is sometimes referred to as product placement or embedded marketing. As with the film it had a very honest feel to it. No gimmicks, just the products in use in a real life setting.
Check out the film at http://searchingforwest.com/
I came across this film the other day on Sitkas FB Page and was taken by the stunning videography that was taken. I felt that the video demonstrated qualities that rival some of the best ski videos. Never before has a group of individuals accomplished this before in the hunting industry. I also liked how the use marketing was implemented through out the film with a variety of products like Sitka and Leica had been advertised. I am curious to know how product placement will be playing a vital role as technology and video skills begin to grow from here in the marketing industry. It seemed to me that the marketing angle that sitka and other companies who's products were used throughout this film crated such a positive image for their companies and how they market to consumers.
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