This is a piece taken from Gerber's add campain known as 'Hello Trouble'. It does a damn good job of bringing together people, product and setting to reflect the lifestyle of Gerber Knives. Which is pure badassness. A knife can be used for so many reasons which makes the target market large. This is both good and bad for Gerber. On the plus side they can and do sell a lot of knives. On the other hand it is probably difficult to convey a single message that can be applied to the wide variety of knife uses. This ad campaign, however, does it.
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