Maslow, not so fast....

I recently stumbled upon this video on TED talks.  This gentleman, Tony Robbins is a life coach and addresses the question of why people are happy, and what drives our success.  As he speaks he asks the audiance why the people in life that have been given all the luxuries money can buy throughout lives usually end up in and out of rehab.  He then states that on the other side of the spectrum there are people who have gone through strugles upon strugles.  These people have been abused, harrased, and suffered, yet they usually end up happier than the oposition, and they contribute more.  He explains that he believes that there are six major needs humans face, that emotion drives excelence and that decisions equal destiny.  The human needs he describes are certanty (stability), uncertantiy (variety), signifigance, love, growth, and contribution.  He states that these needs are the cause to all human activity including violence, terrorisim, and acts of love.  The differnce comes because these needs are not of the same signifagance in all of us.  Some people require more certantity others the opposite.  To continue he states that are decisions then define where we will take those needs and how we utilize them. He states that we all have different maps that we use to make these decisions.  And lastly our emotions ultimately define how we percieve it all.  If you have disbelief that your decsion is not going to end well it probably won't. 

I found this video very infomative and given its nature on why we as humans (consumers) behave the way we do to be very fitting.  This information can be applied to all areas of life including why we buy what we do.   

here is the link : http://www.ted.com/talks/tony_robbins_asks_why_we_do_what_we_do.html